Dintersmith and Tony Wagner  suggest that colleges should work with their own students to create school’s marketing materials, such as the school website and videos. The fact that schools aren’t doing this, reiterates how ineffective they are at preparing students for the real world. Are schools aware that a large percentage of their graduates aren’t going into academia and could use real-world, practical, hands-on challenges to succeed in life post-college? Clearly not. Colleges are out of touch with the real world and, oddly enough, aren’t critically thinking about their curriculum and the ways in which they prepare students for the work force. Unfortunately, I can’t help but think that they’re aware of this but are more selfseving than they make themselves out to be.